Online Buyer Guide

Introduction
- Shopping Online
- Comparison Shopping
- Travel Services
- Banking and Online trading
- Auctions
- Online Charitable Giving
- Gift Certificates and Coupons
- Spam

Researching Products and Vendors
- Check Manufacturers' Sites
- Check Out the Used-Equipment Market
- Comparison Shopping
- Dynamic Pricing
- Find Out What Others are Saying
- Check for Compliance with Industry Certification Programs
- The Devil Is in the Details
- Ask about Customer Support

Paying Online
- Using Your Credit Card Online
- Pre-Paid Internet Shopping Cards
- Using Debit Cards Instead of Credit Cards
- Electronic Wallets
- Escrow accounts
- Online Billing, Bill-Paying Services, and account Managers
- Online Purchases with Off-line Payment Methods
- Return or Exchange of Gifts

Shipping and Delivery
- The Law is On Your Side

Marketing
- Promotional versus Informational Content
- Visitor Information Gathering
- Express Your Preferences
- Opt-In versus Opt-Out approaches
- Branding
- Spam

Marketing to Children
- Children's Online Privacy Protection act of 1998 (COPPa)
- What Parents Can Do

Privacy and Security
- How and Why to Protect Your Privacy
- Profiling and the Digital You
- Cookies
- Keeping track of Your accounts and transactions
- How to Protect Your Privacy
- Seals, Privacy Programs, and Other "Guardians"
- Finding and Using Secure Sites
- Secure Socket Layer
- Public Key Encryption

Protecting Yourself from Internet Fraud
- FTC's "Operation Top Ten Dot Cons"
- Ttravel Scams
- Many Organizations and Laws are On Your Side

Check It Out!
- Smart Online Buying Practices
- Protecting Your Privacy

Source http://www.netaction.org/shoppers